The Incredible India campaign of ministry of tourism received yet another feather in its cap, when it was conferred with the World Travel Award for the best destination marketing campaign. The Minister of Tourism, Kumari Selja received this award at the glittering event organized in London on 9th November, 2009. The promotional video being used for the overseas campaign was broadcast during the event, much to the delight and appreciation of the audience. The others present were Devesh Chaturvedi, Additional Director General (Tourism) and Director, India Tourism, London Mr Jagdish Chander.

INAUGURATION OF INDIA PAVILION AT WTM-2009

On 10th November, 2009 the Tourism Minister inaugurated the India pavilion at the World Travel Mart by lighting of the traditional lamp. Those present were High Commissioner of India to U.K and senior office bearers of travel trade.

World Travel Market (WTM) is one of the premier international travel related events, which provides an effective platform for showcasing and sourcing new products and services and to learn about the latest international trends and patterns affecting tourism to various regions.

Incredible India has an imposing presence in the mart with a total of 83 participants as co-exhibitors in the India Pavilion. These include Air India, ITDC/ Organizing Committee (Commonwealth Games 2010), 60 Travel Agents / Tour Operators / Hotels and 21 State Governments / UTs.

The theme of the India Pavilion this year is the “Commonwealth Games 2010” to be hosted in Delhi in 2010. The new creatives of the Ministry for promoting the Games as well as images of the mascot “Shera” are being displayed prominently in the Pavilion.

ASIAN GUILDS AWARD

Later in the day, the Union Minister tourism, received the ASIAN GUILD AWARD at the House of Lords, which recognized the contribution made by the Incredible India campaign in spreading awareness about India among the Asians living in U.K.

The eminent personalities present during the event were Lord Peter Archer, President, The Asian Guild, Lord King of West Bromwich, the chairman, The Asian Guild and Tom Watson, MP, Advisor to PM, Tourism Ministers of the state of Jammu & Kashmir, Mr Nawang Rigzin Jora and Mr Nasir Aslam Wani and the High Commissioner of India in U.K Mr Nalin Surie.

Speaking on the occasion, the Minister of Tourism stated that the “Incredible India” initiative was conceived with an objective to brand the country as a unique, vibrant and inclusive identity. The “Incredible India” brand line and campaigns have since grown by leaps and bounds, so much so that the terms “Incredible” and “India” are now almost synonymous – and not only while referring to the immense tourism potential of the country.

There is no doubt that the Incredible India initiative has positioned the country in the mind of the discerning traveller, re-enforced interest in the country and contributed in generating awareness about India among the younger generations. The successful campaigns have also created a sense of pride amongst the Indian communities residing in different parts of the world, including the United Kingdom. The present award is in recognition of these efforts.

The minister stated that the Indian Government, in close association and collaboration with all stakeholders in the tourism industry will continue to work towards building of the “Incredible India” brand. Initiatives have been taken to develop tourism infrastructure, improve the quality of services and develop new tourism products such as Medical, Wellness and Rural Tourism, which offer the visiting tourist a rejuvenating and enriching experience.

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Tags: 9th november, air india, chander, commonwealth games 2010, destination marketing, eminent personalities, high commissioner of india, incredible india, india pavilion, india tourism, international trends, itdc, minister of tourism, ministry of tourism, state governments, tourism london, tourism minister, travel mart, world travel market, wtm

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